$99 FOR A TRADEMARK? HOW TRYING TO CHEAPLY REGISTER YOUR TRADEMARK CAN RUIN YOUR BUSINESS. A VALUABLE LESSON FROM A TRADEMARK LAWYER.
- Sergiy M. Sivochek
There is a plethora of online nonlawyer companies offering to register trademarks for a song, all while promising a “fast and reliable” service and a “satisfaction guarantee.” A bargain hunter can easil...»
A PRACTICAL INTRODUCTION TO THE TRADEMARK MODERNIZATION ACT OF 2020: KEY CHANGES, NEW PROCEDURES, AND INNOVATIVE TOOLS FOR TRADEMARK PRACTITIONERS.
- Sergiy M. Sivochek
The Trademark Act (also known as the Lanham Act) is the primary U.S. federal trademark statute. It was enacted back in 1946 and aged considerably by the end of the 20th century. There had been a need for the Lanham Act’s modernization for quite some tim...»
THREE FATAL MISTAKES COMMONLY MADE BY INEXPERIENCED TRADEMARK APPLICANTS.
- Sergiy M. Sivochek
A nationwide (federal) trademark registration can provide a very powerful tool for protecting any business across the United States. It can be used both as a sword (to successfully defeat unfair competitors and unscrupulous infringers) and as a shield (to protect against accusations of infringeme...»
LEGAL ASPECTS OF SELECTING AND ADOPTING A NEW TRADEMARK.
- Sergiy M. Sivochek
An average consumer is probably exposed to hundreds if not thousands of brands (trademarks) on a daily basis. Just get in your car and drive a mile and you will surely see dozens of brightly colored billboards, loudly advertising all kinds of brands. When you stop at your local groceries store a...»
WHY FILING A TRADEMARK APPLICATION BY JOINT OWNERS IS PROBLEMATIC AND HOW TO AVOID THE POTENTIAL PITFALLS.
- Sergiy M. Sivochek
Filing a trademark application by several joint owners is not prohibited but raises a host of potential issues and concerns that must be kept in mind by anyone who thinks about co-owning a trademar...»
CAN I REGISTER A TRADEMARK IN MY PERSONAL NAME IF I OWN THE COMPANY THAT IS USING THE MARK?
- Sergiy M. Sivochek
If you own or control a corporation or limited liability company (“LLC”), it may be very tempting to put any trademarks that your company is using in your personal name. A typical business owner would usually explain their desire to personally own all trademarks like this: “I wa...»
DO I NEED A TRADEMARK REGISTRATION?
- Sergiy M. Sivochek
Unlike many other countries, you do not have to register your own trademark to start selling products or offering services under that mark anywhere in the Unites States. If you simply come up with a trademark and attach that mark to your products and start selling them, your unregistered mark wil...»
LIKELIHOOD OF CONSUMER CONFUSION REFUSAL AND GENERAL STRATEGIES FOR OVERCOMING IT
- Sergiy M. Sivochek
One of the most important and consequential decisions the U.S. Patent and Trademark Office (“PTO”) can make in connection with your trademark application is to determine that consumers are likely to be confused between your trademark and someone else’s previously registered mark...»
CAN I BUY A TRADEMARK?
- Sergiy M. Sivochek
A U.S. federal trademark registration is essential for building a successful business nationwide. But the actual process of registering a trademark is lengthy and complicated. Which is why it may seem like a good idea to take a shortcut and simply buy someone else’s registered tradema...»
U.S. TRADEMARK REGISTRATION PROCESS. STEPS AND PITFALLS.
- Sergiy M. Sivochek
A federal trademark registration provides significant protection and advantages to the mark’s owner. Which is why thousands of new trademark applications are filed with the U.S. Patent and Trademark Office (“USPTO”) every single day.
And due to the technological advances o...»
WHAT IS AN OFFICE ACTION AND WHAT TO DO IF YOU RECEIVED ONE.
- Sergiy M. Sivochek
An “Office Action” is a document written by an examiner of the U.S. Patent and Trademark Office in connection with your trademark application.
In the Office Action, the examiner will often raise "informal" matters, such as the need to provide a better description of your trademark, modify y...»
HOW A DICTIONARY WORD CAN BE TRADEMARKED?
- Sergiy M. Sivochek
It is a common belief that dictionary words cannot serve as trademarks. And it is certainty true, but only when a dictionary word is used within its actual original meaning. For example, the word "APPLE" is a generic term for a specific fruit, and so it is impossible to get trademark rights to th...»
YOUR TRADEMARKS ARE PROTECTED IN THE U.S. EVEN IF NOT REGISTERED. BUT REGISTER THEM ANYWAY..
- Sergiy M. Sivochek
A federal trademark registration provides significant protection and advantages to its owner. Which is why thousands of new trademark applications are filed with the U.S. Patent and Trademark Office (“USPTO”) every single day.
And due to the technological advances o...»
Thousands of Trademarks Registered and Protected.
Protecting Intellectual Property... Fostering Innovation...
Questions?
Call us for a free initial consultation:
1 (323) 201-2701
TRADEMARK ATTORNEYS WITH EXPERIENCE.
With more than 15 years of experience registering thousands of trademarks for startup companies and global corporation alike, we have the knowledge, experience and know-how to fully protect your trademark...
Quick Links
- U.S. Patent and Trademark Office ("USPTO")
- Trademark Trial and Appeal Board ("TTAB")
- Trademark Search ("TESS")
- Trademark Manual of Examining Procedure ("TMEP")
- Trademark Trial and Appeal Board Manual of Procedure ("TBMP")
- U.S. Copyright Office
- Trademark Act
- Trademark Office: FAQs
- International Trademark Organizations
Do you have questions?
See the Frequently Asked Questons page.
Do you have even more questions?
Feel free to contact us:
P: (323) 201-2701
E: info@sivochek.com